French automaker PSA expects to launch 17 new car models in Argentina and Brazil between 2016 and 2021, a company’s executive said.
According PSA’s global CEO, Carlos Tavares, the company’s presence in the Mercosur region will be “decisive” in the automaker’s business plan. The executive added that investment announcements will be made, so PSA could meet its goal of manufacturing “regional” cars in the trade bloc.
“We’re in a valuation phase and we’ve already started some research. [The announcements] will soon be made at the adequate moment, with the Push to Pass plan,” the Portuguese-born executive said. He’s the first non-French executive to assume a CEO role at PSA. The Push to Pass is a PSA organic plan for profitable growth.
“It’s evident that when we make new models for Latin America we want to create autos that are attractive for our local consumers. To do that, we need to understand their expectancies, needs and trends,” the executive said, while referring to the Argentinian and Brazilian plants.