On May 22, giant Brazilian-based miner Vale announced that the proposal for the change of its legal name to Vale S.A. from Companhia Vale do Rio Doce has been approved in its extraordinary shareholders' meeting.
Vale has stated that it considers the change of the company's legal name as another milestone in its brand unification process.
In November 2007, Vale launched its new global identity, using the commercial name "Vale" in all countries where it operates, and adopted a new global visual identity.
Vale said in a statement, "The new name and logo communicate the company's evolution, diversification and growth in recent years, during which Vale has been transformed into a global mining company with a diversified portfolio of products that are ubiquitous in and essential to people's lives."
"With our new name, Vale S.A., we continue to reinforce our commitment to generating value, while maintaining our focus on sustainability and respect for life," Vale added.