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Emerging importance of Indian steel market

Tuesday, 27 February 2007 14:14:19 (GMT+3)   |  
       
At the India Steel Conference in Long Beach, CA, hosted by American Metal Market (AMM) and the American Institute for International Steel (AIIS), participants discussed India's strong domestic demand for steel, its raw material-rich location, its good relationship with the US, and its strength in the IT and software industries; these are the major factors that drive India's fast-growing economy. However, the Indian government must further develop its infrastructure and resolve its land acquisition problems in order to let new investments proceed smoothly. In recent years, many of the world's largest steel producers, such as Tata, SAIL, POSCO, Mittal and Essar, have signed contracts to build steel plants in India. Currently, SAIL, Tata, Essar, JSW Steel and Ispat produce around 95 percent of India's flat rolled products. The new boom in industrial activity in the Indian market has many market players thinking of India as a major business development location for the steel industry. The strong domestic steel demand in India comes from the country's increasing automotive manufacturing, construction, white-goods, and durable goods markets. Investments in infrastructure, urban renewal and housing construction also stimulate the demand for steel. At the same time, India's strong domestic demand boosts its export market as well. Ron Somers, president of the US-India Business Council, mentioned that automotive manufacturing in India is now a $15 billion-industry and has reached 20 percent annual growth in export activity. Therefore, India's shift in focus to manufacturing has resulted in strong domestic steel demand as well as increased export activity in end products. There are about 25 billion tons of iron ore reserves in India. The raw materials are especially rich in the eastern part of India, with more than 50 percent of the iron ore mined in this part of the world destined for export. Last year, the amount of iron ore India exported to China reached 83 million tons. Nowadays, the pricing trend for iron ore, both in India's domestic market and for export, is going up. With its advantage as a raw material-rich location, India has been converting iron ore to hot metal for a long time, and has in recent years persuaded foreign steel producers to put their money into investment projects. India and the US have developed a good partnership in recent years. India has facilitated US use of its airspace and airports since September 11, 2001, and there is close cooperation between the militaries of the two countries. The countries also work together on space-related issues as well as in the pharmaceutical sector. Companies such as DELL, Sony Ericsson, ABB and Honeywell started doing business in India several years ago. Lately, Tata has combined with Corus to become the fifth largest steel company in the world. India is becoming more international as the investments grow. Moreover, many Indians are English-speaking, which is good for US business. India is well-established in the IT and software industries. It produces a large number of engineer graduates every year, and is the world's second-fastest growing country in telecommunications. Last year, India recorded six million new cell phone registrations. Nuclear energy is another asset. Economists say that both India's GDP and its industrial production have been growing by approximately 9 percent since 1995. India is following in China's footsteps and is expected to go to the next level. However, investments are facing several problems. Infrastructure is one of the main issues. Rapid growth of infrastructure, for example, the building of ports, railways, highways, airports and bridges, is needed for steel logistics and for reducing energy costs. Another difficult issue for development in India is land acquisition. There are many different people such as villagers and local farmers who own the land, and it is difficult to ask them sign and allow the land to be converted to industrial use. The shortage of power, the existing labor laws, the lack of coking coal, and the rainy weather are additional challenges for the new projects. Bharat Wakhlu, president of Tata USA, stated: “India will be part of the new, steel-consuming world” due to its “potential for exponential growth in steel consumption.” He added, “By 2012, India will be a global steel hub.” Raju Daswani, publisher of AMM, indicated that “India is set to emerge as a large net exporter of steel,” and its “capacity production is expected to rise faster than demand in the next decade.” Therefore, some of the world's largest steel producers are now getting ready to do business in this emerging market. SteelOrbis would like to note a couple issues that were not fully addressed at the conference -besides India's infrastructure problem, the biggest obstacles it poses are an over-regulating bureaucracy as well as the prevalence of corruption. These problems are obviously improving on both fronts or else foreign companies would not invest in India. However, the quantum leap in India's growth will not happen until these two issues have been brought under greater control.

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